Sending a Letter to the Editor
This is the most common method for ordinary citizens to get their views published and a great platform for advocates to tell their story. Papers like to publish them because they are popular with readers - but there is competition.
Here are some tips for getting LTEs published:
Pick a timely topic: Newspapers rarely publish letters about topics that are not currently in the news. But you can use your own angle. For example, if recent news is about Congress considering the budget, you can send a LTE about the importance of childhood cancer research funding. The letter does not have to respond to a particular story that was in the paper - but if it is, send your letter promptly.
Research the guidelines for length: Most newspapers limit the length of LTEs to under 300 words. Editors would rather use three short letters on the same topic than one long one. A paper's guidelines are usually found on the Letters page or on the website.
Assume nothing: Do not assume that readers are informed on childhood cancer. Give a brief but informative background before plunging into the main topic (stick to one!). Refer to any related article or editorial by title and date.
Don’t attack: It's okay to express outrage, but keep it under control. Avoid personal attacks and focus on questioning specific policies or ideas. Offering a positive idea or solution is better than complaining.
Have someone review: It's always a good idea to have someone else review your letter to make sure it's clear and effective and doesn't have any typos.
Involve volunteers: Many letters can be generated by distributing outlines of sample letters to other advocates. Stagger mailings a few days apart for a current topic or weeks apart to spur general interest.
Avoid form letters: Do not send the same letter to two competing papers in the same circulation area, unless you are certain that one has already rejected it. Papers are less likely to print a letter that has already appeared in another publication. A form letter sent to papers in different markets should look like an original and be individually - and locally - signed.
Identify yourself: Include your name, address, and phone number, since few papers will print anonymous letters. Typically, letters may be addressed to the Letters-to-the-Editor section and emailed to the paper. Beyond your name, also identify yourself with any roles you might hold in the community.
After you’re published… Circulate!
Congratulations! Now make sure you send a copy to your elected officials with an "in case you missed it" message.
Social media has become an increasingly common part of our lives and our communications. Facebook, Twitter, Instagram, and other platforms are not only a good way to communicate with legislators directly but also a way of building and demonstrating broad community support. Tag your legislators and Children's Cancer Cause when you post!